overview

Claire Givens Violins, Inc. is a full service violin shop for the professional and discriminating string player. Since opening in 1977, Givens Violins has grown to be one of the largest and most respected violin shops in the Midwestern region.

client value proposition

Givens Violins was looking for a way to shorten the educational process for buying fine instruments, reducing the time between an initial contact and the final sale. A key goal was to move the site maintenance in-house with a requirement that no more than 4 hours per week should be allocated to that task.

implementation

Designed and produced a new graphic look based on atmosphere of their retail environment.

Restructured the information architecture for a more user-friendly experience within the expanded content and added customer interactions.

Created a complex, cross-platform search utility that accesses up-to-date instrument inventory from their business system.

Development time: 4 months

user benefits

Back-end architecture that allows for easy one-step global updates to the header, navigation and footer areas. Requests and search results can be easily acccessed to help in forecasting inventory needs. Print materials are now accessible via the website to aid the customer education process.

results & real value

Since its launch in January 2001, the site has already increased the number of contact requests and has provided the string community with a large body of information. Through targeted marketing this site is generating great interest in Claire Givens Violins, Inc.