overview

Skyline Exhibits was founded in 1980 to provide exhibitors with lightweight exhibit systems that were portable and reuseable. Skyline has evolved as the industry (and exhibitor) needs changed, and now provides large-format graphics and structural exhibits as well as a full line of portable displays.

client value proposition

Skyline Exhibits wanted a site that was more interactive for the client, and was much easier to navigate. They needed an all-encompassing site that could lay the foundation for future growth. Information had to be easy to access, and the display of products had to be the focal point for the new site. In addition, the new site had to be completed in four months.

implementation

Used the blu system to quickly develop and deploy a comprehensive Web application.

Created extensive design and photo galleries featuring examples of Skyline exhibits.

Created “My Portfolio” functionality, so a user can quickly save and comment on Skyline exhibits.

Created a full-featured Worldwide Network search, so that finding a local distributor is one click away.

Created many other useful tools for the exhibitor, including a Savings Calculator, Eye Power seminar listing, and much more.

Development time: 4 months

user benefits

The advanced forms used to manage content allow for quick and easy input of new information to key areas of the site. The design portfolio logically displays all of Skyline's previous work, and the 1-800 number located on the top of the page has increased phone traffic to Skyline. The entire sales cycle has been shortened because of this.

results & real value

Since the August 2001 launch of the site, the hit count has increased steadily. More importantly, more qualified leads are coming in because of the amount of information that is easily available. The Sales staff at Skyline has turned to the site as an invaluable sales tool when out on the road, and future enhancements will only make the site more robust and complete.