overview

UCare Minnesota is a non-profit Health Management Organization specializing in Medicare/Medicaid health services in Minnesota. Established in 1984, UCare Minnesota ensures its members receive not only high-quality service, but also educational programs to help in general health awareness.

client value proposition

UCare required a full-service web site complete with a searchable Provider Directory so that members could easily locate medical facilities and practitioners online. UCare needed a site that was not only user-friendly and extensive, but also easily maintained. UCare desired their web to be used as a means of communication with their customers.

implementation

Created a clean interface, using existing and new marketing materials for consistency throughout all of UCare Minnesota's marketing efforts.

A complete document management solution using blu, utilizing legacy software and hardware.

Expanded and searchable site content.

Development time: 5 months

user benefits

Frequent updates draw users back on a regular basis. Intuitive navigation makes the site very accessible to customers, such as the elderly. Simple search engine allows members to find providers within two clicks. Simple but powerful back-end allows UCare Minnesota's staff to easily maintain and expand the site.

results & real value

8,571% increase in page hits after Pillar Applications Group redesigned original site. Feedback and site statistics allow UCare Minnesota to focus on areas of the site that are popular, resulting in better communication and maintenance while saving development costs.